Ruroc

I worked full time at Ruroc for over 4 years, during which time I worked on countless redesigns, landing page builds, UX case studies, UI optimisations project, development projects etc, too many of which to show them all below. A personal highlight whilst at Ruroc was building an apple style landing page using GSAP which was animated in accordance with the users scroll. A business highlight was an idea that was conceptualised by myself and executed by myself and my team which uplifted the AOV from $400 to $600. Another highlight was off the back of a UX case study, we managed to uplift the revenue for the minority sector of the business through a key UX change. This change involved redesigning the homepage to be a split decision page which then filtered users in to their preferred area of the business