Copycat Fragrances

I was put in touch with the owner of Copycat Fragrances and asked to modernise the site, give the UI a new and modern makeover and ultimately increase the user experience. After auditing the site I drew some conclusions about what I felt would improve the site, mocked these up and presented them. Some screenshots of the results are presented on the page. My aim was to focus on improving customer knowledge on the product and highlight the really competitive price point with an element of professionalism. I presented to the owner a new concept for the homepage and the product page which aimed to increase knowledge on the products and give the UI a more modern feel, this would ultimately increase the brand reputation and thus sales on the site.