Bremont Watches

I was approached by the team at Bremont to redesign their homepage, nav, and PDP. When discussing the project, the brief was as follows: the new design needs to pay a nod to their British heritage but primarily should aim to attract a new, younger audience where Bremont becomes the more attractive alternative to a Rolex. The site needed to be an evolution of the current site, taking the positively performing aspects and using them in the new designs. The homepage should feel very modular and should aim to showcase the three key areas where Bremont thrives; Land, Sea and Air.