I was approached by the team at Apple to review their product page and conduct a UX case study to identify findings and present new ideas to achieve the goals below, as laid out by the stakeholders in the project. Given the size of the Apple site I was instructed to specifically focus on the iPhone 15 product and only review the page that is one step before the checkout. Also I was asked to focus only on the mobile experience.
Disclaimer:
This project is completely hypothetical and is used to demonstrate my approach to a UX Case Study, albeit a condensed version.