Apple (Case Study)

I was approached by the team at Apple to do a deep dive UX case study on their product pages to review the current user issues, highlight any weak points and suggest some new innovative ways to encourage customer purchase. The link below goes to a compressed version of a UX case study I performed for them including the proposed UI design at the end. Please note: This is a completely hypothetical case study and is used to demonstrate my approach to conducting a UX case study (albeit a condensed version)